How social media plays a role in the recruitment process and building a professional brand on social media
While social media may not be the obvious or previous most popular recruitment platform, it surely is fast becoming one of the most popular ways to build an online presence and profile in order to assist with the job hunting and hiring process.
For applicants, social media can help you build your professional brand and, when utilised correctly, make you a whole lot more appealing to recruiters. For recruiters and employers, social media can be used for the hiring process to help you analyse talent and find the right candidates to join your organisation.
Before we dive in, let’s look at some stats to understand why social media is so important. Firstly, to give you an idea of the growth in social media, currently, there are over 3.8 billion active social media users. So, what does this mean for recruitment? According to EveryoneSocial, 79% of job applicants use social media in their job search and 84% of organisations are using social media for their recruitment processes.
With that in mind, not having a digital presence/footprint is one of the biggest mistakes when it comes to social media and job hunting, Will Staney, and not utilising social media to assist in your hiring process is also a leading mistake for recruiters.
Building a professional brand on SM
What’s important to understand is that just because you may be tech savvy or able to navigate your way around social media platforms comfortably, doesn’t necessarily mean you know how to use them best for your professional purposes.
Correctly building your professional brand online in order to portray yourself in a positive light is vital. It’s become the norm for recruiters and employers to view social media platforms when considering an applicant. An unprofessional brand could damage your chances of landing a job.
“Use social media and commenting as a means of branding yourself and selling your best qualities” Sarah Downey.
Social media best practices
When building a personal and professional brand online, it’s all about creating awareness. You can use social media to create engagement and build experience by focusing on social media best practices, in particular
- Keeping your social media platforms updated
- Building an online portfolio
- Showing off your skills
- Starting relevant and topical conversations
- Creating engagement in fields you’re interested in
- Blogging about trends
- Posting intelligent, professional content
- Using popular keywords in your profile
- Asking those you’ve worked with for recommendations
- Demonstrating passion
Heed warning – remember that social media is a public platform. Anything you say online may show up online at any time, so make sure that you use your interaction and platforms to your advantage.
Creating a LinkedIn profile
LinkedIn is a social network for professionals and probably the easiest way to connect with recruiters, employers, employees and applicants within your industry, not to mention the opportunity to showcase work and experience.
When creating your LinkedIn profile, influencer, Bernard Marr, shares his tips on how to create a professional, eye-catching LinkedIn profile, but make sure to especially pay attention to
- Leading with a compelling headline
- Creating a strong biography
- Uploading a professional profile picture
- Following relevant organisations
- Engaging with people in your industry
Body of the Article:
While social media may not be the obvious or previous most popular recruitment platform, it surely is fast becoming one of the most popular ways to build an online presence and profile in order to assist with the job hunting and hiring process.
For applicants, social media can help you build your professional brand and, when utilised correctly, make you a whole lot more appealing to recruiters. For recruiters and employers, social media can be used for the hiring process to help you analyse talent and find the right candidates to join your organisation.
Before we dive in, let’s look at some stats to understand why social media is so important. Firstly, to give you an idea of the growth in social media, currently, there are over 3.8 billion active social media users. So, what does this mean for recruitment? According to EveryoneSocial, 79% of job applicants use social media in their job search and 84% of organisations are using social media for their recruitment processes.
With that in mind, not having a digital presence/footprint is one of the biggest mistakes when it comes to social media and job hunting, Will Staney, and not utilising social media to assist in your hiring process is also a leading mistake for recruiters.
Building a professional brand on SM
What’s important to understand is that just because you may be tech savvy or able to navigate your way around social media platforms comfortably, doesn’t necessarily mean you know how to use them best for your professional purposes.
Correctly building your professional brand online in order to portray yourself in a positive light is vital. It’s become the norm for recruiters and employers to view social media platforms when considering an applicant. An unprofessional brand could damage your chances of landing a job.
“Use social media and commenting as a means of branding yourself and selling your best qualities” Sarah Downey.
Social media best practices
When building a personal and professional brand online, it’s all about creating awareness. You can use social media to create engagement and build experience by focusing on social media best practices, in particular
- Keeping your social media platforms updated
- Building an online portfolio
- Showing off your skills
- Starting relevant and topical conversations
- Creating engagement in fields you’re interested in
- Blogging about trends
- Posting intelligent, professional content
- Using popular keywords in your profile
- Asking those you’ve worked with for recommendations
- Demonstrating passion
Heed warning – remember that social media is a public platform. Anything you say online may show up online at any time, so make sure that you use your interaction and platforms to your advantage.
Creating a LinkedIn profile
LinkedIn is a social network for professionals and probably the easiest way to connect with recruiters, employers, employees and applicants within your industry, not to mention the opportunity to showcase work and experience.
When creating your LinkedIn profile, influencer, Bernard Marr, shares his tips on how to create a professional, eye-catching LinkedIn profile, but make sure to especially pay attention to
- Leading with a compelling headline
- Creating a strong biography
- Uploading a professional profile picture
- Following relevant organisations
- Engaging with people in your industry
However, unaddressed employee expectations can lower workplace morale as well as employee management. In the case that employee expectations are addresses. HR leaders should focus on solving workplace problems that can affect workers’ attitude and commitment. Currently, only 15% of employees are engaged to their work.
The following are the proper measures that the great leaders use to manage employees’ expectations for now and the future;
Define Employee Roles Clearly
From the interview to fist day at work, you ought to direct the new workforce on what to do and how they will navigate through it; let them know their responsibilities. Be honest about their responsibilities and the challenges that come along the line of duty. Discuss the physical and mental demands of the work in detail. Let them know what they need to survive in the new environment.
Additionally, inform your employees what you exactly expect from them. Make sure you repeat them over time as you onboard and orient them. Inform them about your organization structure.
Connect Employee to Work Culture
To set a proper workplace that has effective management of employees’ expectations. Help your workers comprehend how the organization process flows, Business News Daily. Appreciate them on their little contributions. Mission statement alone is not enough to give the required direction. Elaborate on the culture of the company. Pay attention to employee roles and how you wish them to operate in making the company’s objective reality. Even the best staffing services in Singapore has its own culture!
Help Your Employee Become Better
Challenge and see how you can improve your employees. Give them trust and respect. Make them feel responsible and under control on all their work. Association of Talent Development carried out a study in 2016 and found that many organizations that build on higher-income employees have 24% profit margin compared to those that don’t. Create opportunities to help your employees develop their skills. Support their further studies and send them even to the internal conferences.
Offer Work Flexibility
Many HR leaders fear making the work more flexible since they might lose control over their teams. However, with the trends of the last, this is not the right way of thinking CNBC. People respond to increased autonomy. 54% of employees feel more productive with flexible working hours.
Appreciate and Recognize The Excellent Work Done By Your Employees
Make it a point to appreciate the team members. More so, when they have moved an extra mile to make sure that excellent work is delivered. It’s a virtuous circle. When you appreciate your workers courtesy of their hard work, they will be encouraged to always offer their best. 69% of employee work better if they are appreciated, Westminster College poll.
Create room for Involvement as you encourage creativity
Employees need an opportunity to convey their creative expressions. Directly involve and invest in your employees. Allow them to participate in what and how the organization is doing. Create a reliable employee engagement, Gallup’s 2017 Employee Engagement Report; Focus more on the company’s mission and objectives rather than the rules—this creates more avenues for the employees to express themselves creatively. Best staffing firms in Singapore adhere to this, you’re not an exemption.
In summary
You should be a friendly and transparent leader. Professional boundaries exist, and they should be obeyed. However, to address all employee expectations, you need a more regular and elaborate step that cater to all demands to achieve success for the company and the employees. Remember, 63.3% of companies find it hard to retain their employees rather than hiring them, you’re not alone.